with 30+ years experience partnering with beauty and prestige brands.


Brand + Retail Strategy

Ensure brand concepts resonate with the targeted customer with considerations of the retail environment, platform, and programs business plan.

  • Business plan
  • Positioning statement
  • Consumer profiles


We understand retail and are experts in every channel of distribution

  • Multi-channel
    • Mass, specialty, department store, natural/health food stores, TV, online


Partnerships with warehousing and distribution facilities who easily service each distribution channel, and integrate readily with e-commerce platforms.

Marketing Services

Translating ideas to help innovation move from a good idea to marketing success.

  • Copywriting
  • Collateral
  • FOS displays/signage
  • Website/E-commerce
  • Advertising
  • Digital Marketing/Social Media
  • Copywriting
  • Influencer Marketing

Retail + Brand Partners

  • Laks Fifth Avenue
  • Macy’s
  • Sephora
  • Nordstrom
  • Chuda
  • Glossybox
  • Touch in Sol
  • Bloomingdale’s
  • Qvc
  • Dermstore
  • Kohl’s
  • Costco
  • Beauty professional
  • Fango essentials
  • COBigelow Apothecaries


Neil Petrocelli

Neil is an industry veteran, whose miles of experience are balanced by an enthusams for learning, growing, and keeping up with all the innovation beauty has to offer.

Having worked under some of the finest, most accomplished names in the industry at the Erno Laszlo Institute. He was on the Elizabeth Taylor’s White Diamonds launch, and was part of the start of Escada Beaute. Neil re-defined the Princess Marcella Borghese brand as a multi-branded house of beauty. Under his guidance they achieved profitability for the first time in it’s storied history.

His operational background, and keen eye for finding cost savings are complemented by his maintaining close relationship with chemist suppliers and retailers. This created a seamless path from idea to market for beauty brands in all categories.

Ehrin Fitzpatrick

Ehrin has vast experience managing the numerous components of a brand, from strategy to e-commerce to marketing to social media campaigns and all of the conversations in between.

She began her career in beauty with Borghese over 8 years ago to build-out strategic branding initiatives, drive consumer insights, and develop digital profiles that would bring the Borghese legacy to audiences online. She was an integral part in expanding the brand’s offerings of innovative products, growing e-commerce presence, striving to lead Borghese to expand their global roots while sourcing the latest technology and ingredients needed to deliver the effective, targeted skin care solutions that women turn to today.

Prior to joining Borghese in-house, Ehrin worked on the brand as Head Strategist on the consulting side. She graduated with a B.S in Biology/Pre-Med before earning her MBA in Marketing.

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